NEW REGULATIONS IN INDIA AIM TO LEGITIMIZE ONLINE GAMING, INCLUDING PEER-TO-PEER GAMING, AND OFFER A FRAMEWORK FOR LEGAL ONLINE GAMING. THE RULES AIM TO WIDEN DISTRIBUTION CHANNELS FOR GAMES OF SKILL, ENCOURAGE NEW MARKETING AVENUES, AND EASE RESTRICTIONS ON DIGITAL ADVERTISING TOOLS.
Online gaming, a multibillion-dollar industry globally, offers a multi-billion-dollar opportunity for Indian startups. The ministry of electronics and information technology recently notified the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2023. It was projected as a great move for the industry that will legitimize online games (including peer-to-peer gaming). Also, a watershed moment in efforts to consolidate state-wise rule fragmentation. Commendably, the government took note of industry concerns in the light of its rapid expansion, especially post-covid.